Asking (in the actual sense) for subscribers has always been a hot topic for me. We deal with heaps of people face to face and over the phone but never consider asking them to join our mailing list.
Read it! | Categories: Email Marketing Tips, Subscribers
Many of our customers worry about database churn and ask how they can increase their databases without diluting the effectiveness of their subscriber base. There are a number of online methods you can be implement easily. We covered some online options in our previous post and have two offline options to get you started! Growing…
Read it! | Categories: Email Campaigns, Email Marketing Tips
Increasing your database should never involve a mass import of your LinkedIn contacts nor should it involve “scrapping data” from websites. Apart from breaching Irish Data Protection Laws,your subscriber lists now contain email subscribers that have not opted in to receive information from you, nor is your message guaranteed to be well received. Many of…
Read it! | Categories: Email Campaigns, Email Marketing Tips
Email Marketing has never been a “one size fits all” solution. It’s not about sending “Blasts” and hoping that someone, somewhere makes a purchase. An email campaign (executed correctly), is relevant in it’s content, exact in it’s targeting and builds strong customer ties while nurturing prospects. This in turn creates interest and converts leads to…
Read it! | Categories: Email Campaigns, Email Marketing Tips
If, like me, you’re not a Photoshop whizz and balk at the idea of using Microsoft Paint then pixlr is for you! The online service is free for the basic image editing functionality, and will serve you well for any image edits required for an email campaign (generally cropping and editing the size of an…
Read it! | Categories: Email Marketing Tips, Random Tips
